MARKETING PROJECT TOPICS AND MATERIALS
1. THE ROLE OF PRODUCT DEVELOPMENT AND MANAGEMENT IN A MANUFACTURING COMPANY
2. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS
3. EFFECT OF ADVERTISING AND SALES PROMOTION ON SALES VOLUME
4. THE EFFECT OF BRANDING ON PRODUCT MARKETING
5. IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY
6. THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS
7. AN INVESTIGATION INTO THE MARKETING STRATEGIES USED BY COMMERCIAL BANKS IN MANAGING SERVICE BREAKDOWN AMONG SME CUSTOMERS
8. THE IMPACT OF MARKETING RESEARCH AS AN AVENUE FOR PROFITABILITY
9. THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES
10. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE
11. EFFECITVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES
12. PUBLIC RELATIONS AND INTERNATIONAL MARKETING
13. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
14. THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES
15. MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY
16. MARKETING OF BANKING AND FINANCIAL SERVICE
17. PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA
18. AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY (SEEDS) IN REDUCING POVERTY AND UNEMPLOYMENT
19. EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS
20. THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS
21. THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVOUR
22. THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES
23. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY
24. THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES
25. THE DEVELOPMENT AND MARKETING OF A NEW PRODUCT AS A COMPANY LIFE WIRE
26. THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS
27. THE EFFECT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY
28. THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZATION
29. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS
30. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY
31. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
32. THE EFFECTS OF SUBSIDY REMOVAL ON EFFECTIVE MARKETING OF PETROL IN NIGERIA
33. PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA
34. DETERMINING THE EFFECTIVENESS OF PRODUCT PLANNING AND MANAGEMENT IN NIGERIA BREWERIES
35. BRAND SWITCHING BEHAVIOR OF CONSUMERS IN THE HAIR CARE SERVICE
36. AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE MARKETING OF PETROLEUM
37. AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS
38. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY
39. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR
40. EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS
41. IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
42. MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
43. AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY
44. THE RELEVANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS
45. AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS
46. PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT
47. THE ROLE OF ADVERTISEMENT MEDIA ON CONSUMER BUYING BEHAVIOR
48. THE USE OF PACKAGING AS AN EFFECTIVE WAY OF MARKETING NEW PRODUCT
49. THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT
50. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
51. EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES
52. THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES
53. LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST
54. FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STUDY OF DE-UNITED INDUSTRIES LTD MAKERS OF INDOMIE NOODLES
55. A STUDY ON PSYCHOGRAPHIC PROFILING AND INCREASED SALES EFFICIENCY
56. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING
57. ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA
58. AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING
59. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE
60. EFFECT OF PRICING STRATEGIES ON SALES VOLUME
61. ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN NIGERIA
62. RELEVANCE OF MARKET SEGMENTATION IN THE EFFECTIVE MARKETING OF COSMETICS PRODUCTS
63. THE IMPACT OF SALES PROMOTION ON THE PURCHASING OF CONSUMER PRODUCT IN NIGERIA
64. IMPACT OF MARKETING RESEARCH IN ACHIEVING ORGANIZATIONAL GOAL
65. EFFECT OF ADVERTISING ON BRAND PERFORMANCE
66. THE EFFECT OF PURCHASING SEGMENTATION AS A TOOL FOR ACHIEVING ORGANIZATIONS SALES OBJECTIVES
67. EFFECTIVENESS OF PRODUCT INNOVATION AS A TOOL OF ACHIEVING COMPETITIVE ADVANTAGE IN THE PURCHASING ENVIRONMENT
68. APPLICATION OF MARKETING CONTROL TECHNIQUES IN MANUFACTURING FIRMS
69. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUDY OF FIRST BANK ABA BRANCH)
70. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION.
71. THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT
72. AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA
73. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE
74. AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS
75. ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS
76. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE
77. A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT
78. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE
79. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH.
80. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ENUGU METROPOLIS
81. ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES
82. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT
83. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA
84. AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS
85. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES
86. AN EVALUATION OF THE DISTRIBUTION STARTEGIES ADOPTED BY OANDO PLC FOR THE MARKETING OF PETROLEUM
87. THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS
88. AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 -2010
89. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU METROPOLIS
90. AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS
91. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES
92. ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS
93. BRAND SWITCHING BEHAVIOUR OF CONSUMERS IN THE HAIR CARE SERVICE
94. THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS
95. THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE
96. CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS
97. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES
98. APPRAISAL OF ASSET VALUATION AS A TOOL FOR MARKETING BUSINESS
99. CUSTOMER ORIENTATION IN BANKING INDUSTRY
100. BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
101. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES.
102. A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS
103. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST NOODLES
104. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS
105. FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT
106. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE,
107. TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS.
108. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS
109. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS.
110. MARKETING COURIER SERVICE IN ENUGU STATE
111. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES
112. THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES
113. EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY
114. MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN
115. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY
116. THE EFFECT OF PERSONNEL SELLING ON THE SALES OF ISOL GERMICIDE IN ENUGU URBAN
117. THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS
118. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA
119. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS.
120. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES.
121. EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK
122. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC AN EVALUATION.
123. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES
124. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE
125. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE.
126. PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET
127. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS..
128. THE EFFECT OF AFTER SALES SERVICES ON CONSUMER PATRONAGE
129. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE
130. MARKETING OF CATERING SERVICES IN ENUGU STATE
131. THE MARKETING OF EDUCATIONAL SERVICE
132. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION
133. EVALUATION OF CUSTOMER SERVICE AND RELATIONSHIP MARKETING IN THE BANKING INDUSTRY
134. THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF ARIEL DETERGENT IN ENUGU AND ABIA
135. MARKETING OF LOCAL MADE PRODUCT
136. PROBLEM AND PROSPECTS OF RETAIL MAKETING IN IMT
137. IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT
138. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS
139. THE IMPACT OF MARKETING MIXIN THE ACCOMPLISHMENT OF ORGANISATIONAL OBJECTIVES
140. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS
141. PRICING OF AGRICULTURAL PRODUCTS (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS).
142. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR.
143. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA
144. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR.
145. THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS
146. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ON NITEL PLC OPERATIONS IN ENUGU METROPOLIS.
147. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY
148. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU
149. MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES
150. EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS